Evaluation 2'

How effective is the combination of your main product and ancillary texts?

Title

The title ‘Beyond the crystal ball’ is used throughout all three aspects of the production, including: the documentary, the print advert and the radio advertisement. By doing this, it links all of the products together which are then easily relatable.

Voiceover

We used a female voiceover throughout are documentary because we thought that it would appeal more to are target audience with it being young female adults as they may feel more comfortable. Also, the interview was with a male palm reader and we wanted the voiceover to be heard and stand out. The female recording was also used for the radio advert, again linking them together.

Slogan

We used the slogan ‘Are you really alone?’ in both of the promotional texts as we felt that it related to the spiritual topic and by asking a rhetorical question, it would engage more with the audience and our target market as young females are the most vulnerable and likely to respond.

Channel 4

We decided to use channel 4 to show our documentary as they are already popular and successful for doing so and people will be more likely to associated documentaries with this channel. For the print advert, we imposed the famous logo onto our image to make it look more professional and it was also accompanied by the house style text which is surrounded by a white box to highlight the information.

Adverts

Both of the promotional adverts were adapted around the main documentary and they both use footage from the film. In the print advert, the image of the professional at his table with the crystal ball has been used to show the popular connotations of psychics and clairvoyants. We then changed the image from colour to black and white and changed the gradient of the picture to make it look more mysterious and enigmatic in relation to the topic.
The radio advert consists of audio taken from one of the vox pops filmed in Warrington Town Centre of a woman who shares her experiences with the paranormal with us and we felt that by adding this, it will give an insight into the content of the programme and it may attract people who have had similar experiences over the past years but have been too afraid to admit it. Also, by doing this, it is a strong message o send out to people as there is a lot of confusion over this topic, so by sharing each others exeriences it could become clearer as people may open up about their views after having considered other peoples thoughts and opinions.

Tone

The tone of our documentary comes across as a serious topic from our adverts because the use of dark colours in the print advert connotes death and depression which was not our intention as it doesn’t appeal to the target audience. Also, the tag line used in both advertisements, ‘ Are you really alone?’, is perceived as a serious question to think about and may upset a few people if they are afraid of life after death, have recently lost a loved one or even if they don’t believe in it. This should may have been discussed when planning, however, by using a serious slogan and image, it may attract more viewers as the rhetorical question keeps you guessing what type of footage will be shown in the documentary.

Most Important

Out of the two promotional adverts, i think that the print advert is the most important as I think that most people like to visualise a programme to give them an insight into the content of it. Also, the target audience are less likely to listen to the radio compared to reading a magazine aimed particularly at their age group. An image also stays longer in your memory than a sound clip as you can study an image for longer than 30 seconds.

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