Thursday, 6 January 2011

Codes & Conventions of Radio Adverts

- A voice over is always present.

- A radio trailer usually lasts around 30 seconds long.

- Sections/clips of the documentary may be played to let the audience get an insight

- Music is played which relates to the main documentary subject.

- It is played on an appopriate music channel relating to the theme of the programme, for example; younger adults/ teenagers would be more likely to listen to Galaxy FM, so a programme such as Skins may be advertised.

- The scheduling including the time and date the documentary will be shown is present at the end of the documentary so that the information is fresh in the listeners memory.

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