Codes & Conventions of Print Adverts

I have looked at a range of different Print adverts, both on the internet and in magazines. This helped me to understand what the codes and conventions of print adverts are by comparing different adverts and finding similarities between them. I have been focusing on channel 4 adverts, as our documentry will be aired on channel 4.

The codes and conventions:

- Adverts have to catch the readers/publics attention. The advert should also make an impact on them and make them want to watch the programme.

- Creative and effective images should be used relating to the topic.

- A slogan or tagline will be used to offer more information along with a title.

- The channel it will appear on will be shown which is usually recognised with the channels symbol.

- Limited words so that the reader concentrates more on the image - not distracting.

- Dates and times will be show so the audience know exactly all of the information straight away.

- Eye catching image - Makes a statement, is bold and leaves an impact on the audience.

- Bold text is used to stand out, however, it does not take all the attention off the main image but is still easily visable.

Examples of channel 4 print adverts: