How effective is the combination of your main product and ancillary texts?
Title
The title ‘Beyond the crystal ball’ is used throughout all three aspects of the production, including: the documentary, the print advert and the radio advertisement. By doing this, it links all of the products together which are then easily relatable.
Voiceover
We used a female voiceover throughout are documentary because we thought that it would appeal more to are target audience with it being young female adults as they may feel more comfortable. Also, the interview was with a male palm reader and we wanted the voiceover to be heard and stand out. The female recording was also used for the radio advert, again linking them together.
Slogan
We used the slogan ‘Are you really alone?’ in both of the promotional texts as we felt that it related to the spiritual topic and by asking a rhetorical question, it would engage more with the audience and our target market as young females are the most vulnerable and likely to respond.
Channel 4
We decided to use channel 4 to show our documentary as they are already popular and successful for doing so and people will be more likely to associated documentaries with this channel. For the print advert, we imposed the famous logo onto our image to make it look more professional and it was also accompanied by the house style text which is surrounded by a white box to highlight the information.
Adverts
Both of the promotional adverts were adapted around the main documentary and they both use footage from the film. In the print advert, the image of the professional at his table with the crystal ball has been used to show the popular connotations of psychics and clairvoyants. We then changed the image from colour to black and white and changed the gradient of the picture to make it look more mysterious and enigmatic in relation to the topic.
The radio advert consists of audio taken from one of the vox pops filmed in Warrington Town Centre of a woman who shares her experiences with the paranormal with us and we felt that by adding this, it will give an insight into the content of the programme and it may attract people who have had similar experiences over the past years but have been too afraid to admit it. Also, by doing this, it is a strong message o send out to people as there is a lot of confusion over this topic, so by sharing each others exeriences it could become clearer as people may open up about their views after having considered other peoples thoughts and opinions.
Tone
The tone of our documentary comes across as a serious topic from our adverts because the use of dark colours in the print advert connotes death and depression which was not our intention as it doesn’t appeal to the target audience. Also, the tag line used in both advertisements, ‘ Are you really alone?’, is perceived as a serious question to think about and may upset a few people if they are afraid of life after death, have recently lost a loved one or even if they don’t believe in it. This should may have been discussed when planning, however, by using a serious slogan and image, it may attract more viewers as the rhetorical question keeps you guessing what type of footage will be shown in the documentary.
Most Important
Out of the two promotional adverts, i think that the print advert is the most important as I think that most people like to visualise a programme to give them an insight into the content of it. Also, the target audience are less likely to listen to the radio compared to reading a magazine aimed particularly at their age group. An image also stays longer in your memory than a sound clip as you can study an image for longer than 30 seconds.
http://sn134w.snt134.mail.live.com/default.aspx?rru=inbox&wa=wsignin1.0
Monday, 10 January 2011
Research
Britain's psychic turn
Far from becoming more sceptical, the British are turning in increasing numbers to psychics, spiritualists and tarot readers
William Little, Tuesday 19 May 2009
Belief in Britain today is not encouraged at the pulpit, but in psychics parlours, where ordinary people believe they can communicate directly with the dead and see into the future. By concentrating on mainstream religion, sceptics ignore the fact that a majority of people's beliefs are being reinforced by those claiming to have psychic powers. The priests of belief are not preaching on Sunday mornings, but every day of the week in psychic shops and on premium-rate telephone lines. Belief has been decentralised and contracted out to the psychic sector.
In recent years, this trend has increased, with some polls suggesting that more than half of people in the UK believe in psychic powers. Psychic premium lines are not only busier than ever, but making a packet during the recession as everyone else feels the pinch. More psychic schools are opening – a psychic school in Wales recently received a £4500 business start up grant, helping to legitimise the trade, while courses at the College of Psychic Studies in London have long waiting lists. Its website alone boasts 50 different courses in psychic development from introductory to advanced levels. Belief in ghosts and fortune-telling or tarot has also tripled and doubled respectively since the 1950s.
An article in The Independent stated the negative side of believing in psychics:
A police worker who was sacked because he believed psychics can help solve criminal investigations is to go to court today to defend his right to legal protection from religious discrimination.
In the first case of its kind Alan Power, a trainer with Greater Manchester Police, will rely on a previous judgment that found his belief in mediums who contact the dead is akin to a religious or philosophical conviction.
Target audience research
Our documentary is based on the beliefs and opinions people have on mediums and clairvoyants today. Most people concentrate on the negative connotations of psychics as there is no true concrete information which shows us that their intuition is valid. Therefore, we decided to show controversial views and opinions throughout our documentary by interviewing both a psychic and a spiritualist from a nearby church. This will then involve religion and how this can affect people’s views on the spiritual world.
Also, horoscopes are popular with young females as they are easily accessable due to publications in magazines and on the internet. The screen shot below is taken from magazines which includes horoscopes in each issue both printed and online. It also shows the internet versions.
Most people may choose to ignore these but some people read them even if they don’t believe that what is said will define their near future as it has to appeal to a very wide range of people and it is impossible to relate to each individual on such a large scale, therefore the predictions are usually vague so that the reader can interpret and adapt it to relate to their own lives if they wish to believe.
There are also a number of different tests available on the internet which encourage you to test your own psychic ability. Therefore, a number of people must be curious as to how you find out about this talent and whether it is accurate enough to make a career out of it.
Believe it or not
People express a "surprising degree" of credence in psychic and supernatural phenomena, according to a random, nationwide telephone poll of 1,236 U.S. adults conducted last June. Although these beliefs often conflict with traditional religious views, they emerge among deeply religious folk almost as often as among the nonreligious, report George H. Gallup Jr. and Frank Newport of the Gallup Organization in Princeton, N.J.
The poll results, published in the winter 1991 SKEPTICAL INQUIRER, include the following: One in four people believe in ghosts, one in six cite communications with someone deceased, one in four say they have communicated "telepathically" with another person, one in 10 claim to have seen or been in the presence of a ghost, one in seven say they have seen a UFO, one in four believe in astrology and about half believe in extrasensory perception.
COPYRIGHT 1991 Science Service, Inc.
COPYRIGHT 2004 Gale Group
Also, horoscopes are popular with young females as they are easily accessable due to publications in magazines and on the internet. The screen shot below is taken from magazines which includes horoscopes in each issue both printed and online. It also shows the internet versions.
Most people may choose to ignore these but some people read them even if they don’t believe that what is said will define their near future as it has to appeal to a very wide range of people and it is impossible to relate to each individual on such a large scale, therefore the predictions are usually vague so that the reader can interpret and adapt it to relate to their own lives if they wish to believe.
There are also a number of different tests available on the internet which encourage you to test your own psychic ability. Therefore, a number of people must be curious as to how you find out about this talent and whether it is accurate enough to make a career out of it.
Believe it or not
People express a "surprising degree" of credence in psychic and supernatural phenomena, according to a random, nationwide telephone poll of 1,236 U.S. adults conducted last June. Although these beliefs often conflict with traditional religious views, they emerge among deeply religious folk almost as often as among the nonreligious, report George H. Gallup Jr. and Frank Newport of the Gallup Organization in Princeton, N.J.
The poll results, published in the winter 1991 SKEPTICAL INQUIRER, include the following: One in four people believe in ghosts, one in six cite communications with someone deceased, one in four say they have communicated "telepathically" with another person, one in 10 claim to have seen or been in the presence of a ghost, one in seven say they have seen a UFO, one in four believe in astrology and about half believe in extrasensory perception.
COPYRIGHT 1991 Science Service, Inc.
COPYRIGHT 2004 Gale Group
Evaluation 4
How did you use new media technologies in the construction and research, planning and evaluation stages?
I have used many media technologies throughout the research, planning and evaluation stages. Firstly in my research and planning stages, I used many media technologies, such as; The Internet. Before we even started i researched into what a documentary was and what different types of documentaries there are. I researched topics for our final documentary and when we agreed on psychics, i then used the Internet to see what was available in Warrington and if there was anyone available to film e.g. psychic nights. I then looked on youtube for psychic related documentaries to get an insight into the content and layout of how they perceived the idea of psychics and how all the key elements were put together when people react differently to this subject.
I also used the Internet in order to plan my print advert by looking at all kinds of channel 4 posters, and annotating and analysing them to see the key features, colours, text, layout etc that channel 4 posters have used in the past, so that our poster would reflect this and look professional.Finally, i looked on the Internet to listen to radio adverts. I collected all the codes and conventions of radio adverts, which then helped us to construct our own radio advert.
I used Microsoft word in order to create our target audience research questionnaires. we used word because it was simple and easy to create and display each question one after the other. We also constructed the timeline and various plans using mind maps so that are ideas were clearly displayed and visible. If necessary, we could then develop these ideas further.
In the construction stages, we used a variety of media technologies. These consisted of all of the camera equipment that was offered to us as we had to be sure to create a variety of shots, angles and frames when filming footage for our documentary. We used the tripod and camera to film our vox pops in Warrington town centre. This helped to support the camera to create a still frame when recording and made all the shots clear and focused. We also used the same equipment to film our interviews because we wanted the shots to be continuous and be aimed at the people we interviewed.
We also used the camera and microphone in order to film our radio advert and narration in the red room. However, throughout the filming process, we had a lot of issues with the microphone as it made the narrators voice sound unclear and therefore made it difficult to hear, bringing the quality down. We also experienced this when filming the palm reader as we had no clip for the microphone so it was not positioned in the correct place in order to record a clear sound. This caused many problems throughout of editing process and even when the sound levels were changed, the quality was still low.
I also used Adobe Photoshop throughout the process, to construct our print advert. This was successful as we could adapt the colours, sizing, scale etc to create the best advert that we possibly could, relating to other channel four adverts. This programme didn't restrict us in any way as we were able to change almost anything on the image we had chosen from our footage. This was a long process due to my illness and Adam also being off ill the week after.
We used adobe premiere to edit and capture our entire documentary opening. We had all worked with this programme before which gave us an advantage as we didn't need to waste valuable time becoming familiar with it. We cut all of the shots into separate sections so it was easier to handle and made sure that each section was put in order so that everything flowed well and was as perfect as we could get it. Throughout the interviews and vox pops, we added cut away shots in unclear changes and when the interview was getting too long, we added some visuals to make it more interesting and entertaining which is very common with documentaries.
I have used many media technologies throughout the research, planning and evaluation stages. Firstly in my research and planning stages, I used many media technologies, such as; The Internet. Before we even started i researched into what a documentary was and what different types of documentaries there are. I researched topics for our final documentary and when we agreed on psychics, i then used the Internet to see what was available in Warrington and if there was anyone available to film e.g. psychic nights. I then looked on youtube for psychic related documentaries to get an insight into the content and layout of how they perceived the idea of psychics and how all the key elements were put together when people react differently to this subject.
I also used the Internet in order to plan my print advert by looking at all kinds of channel 4 posters, and annotating and analysing them to see the key features, colours, text, layout etc that channel 4 posters have used in the past, so that our poster would reflect this and look professional.Finally, i looked on the Internet to listen to radio adverts. I collected all the codes and conventions of radio adverts, which then helped us to construct our own radio advert.
I used Microsoft word in order to create our target audience research questionnaires. we used word because it was simple and easy to create and display each question one after the other. We also constructed the timeline and various plans using mind maps so that are ideas were clearly displayed and visible. If necessary, we could then develop these ideas further.
In the construction stages, we used a variety of media technologies. These consisted of all of the camera equipment that was offered to us as we had to be sure to create a variety of shots, angles and frames when filming footage for our documentary. We used the tripod and camera to film our vox pops in Warrington town centre. This helped to support the camera to create a still frame when recording and made all the shots clear and focused. We also used the same equipment to film our interviews because we wanted the shots to be continuous and be aimed at the people we interviewed.
We also used the camera and microphone in order to film our radio advert and narration in the red room. However, throughout the filming process, we had a lot of issues with the microphone as it made the narrators voice sound unclear and therefore made it difficult to hear, bringing the quality down. We also experienced this when filming the palm reader as we had no clip for the microphone so it was not positioned in the correct place in order to record a clear sound. This caused many problems throughout of editing process and even when the sound levels were changed, the quality was still low.
I also used Adobe Photoshop throughout the process, to construct our print advert. This was successful as we could adapt the colours, sizing, scale etc to create the best advert that we possibly could, relating to other channel four adverts. This programme didn't restrict us in any way as we were able to change almost anything on the image we had chosen from our footage. This was a long process due to my illness and Adam also being off ill the week after.
We used adobe premiere to edit and capture our entire documentary opening. We had all worked with this programme before which gave us an advantage as we didn't need to waste valuable time becoming familiar with it. We cut all of the shots into separate sections so it was easier to handle and made sure that each section was put in order so that everything flowed well and was as perfect as we could get it. Throughout the interviews and vox pops, we added cut away shots in unclear changes and when the interview was getting too long, we added some visuals to make it more interesting and entertaining which is very common with documentaries.
Evaluation 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our documentary is similar and uses conventions of real documentaries in many ways.
Firstly, we used interviews throughout our documentary to show different people's opinions and interact with the public. We used an Expert palm reader who does this job as a living and believes he can tell people what they are feeling and how this can affect the future. He also answered questions that many people would like to know and he makes some very interesting points, such as, he believes that palm reading is a science and that anybody could study the theory of it. When we filmed him, we made sure that all of the aspects of mediums and psychics where also in the shot, including, a crystal ball, candles, tarot cards.
Compared to a real media interview.....
When being interviewed, the audience are unable to hear any questions being asked to the interviewee, so all of the questions where stated in the beginning of the answer for example ‘I do believe in psychics because…’ by doing this, it is easy to understand without having to hear the whole question. We edited all of the clips so the questions asked were not heard.
The lighting used in documentaries tends to be bright/natural lighting so that all participants are clearly visible, however, we thought that with some documentaries which focus on psychics and supernatural beliefs, they appear a bit darker to imply mystery but are interview was filmed in a dark room and even with added lighting from lamps, the quality of the video was still poor as not enough lighting was used to highlight the main speaker in the interview, therefore losing focus.
The use of archive footage that we have put in our documentary was a limit of 20 seconds. we decided to use a range of different shots of well known aspects which people associate with psychics e.g. crystal balls, which helps it to become more interesting and entertaining because the audience then have visual clips to look at whilst the clips are being introduced.
The music in our documentary is at the beginning and we chose to use non diagetic sounds as we used a piece of music from a video which we used in our archive material. The music is soft and slow which connotes mystery.
The rest of the documentary is made up from diagetic sounds of voice overs, interviewees and vox pops.
In our Print Advert their are also many ways in which our product uses conventions of real media products.
We compared our print advert to a collection of previous adverts used for channel four documentaries and both of the adverts share specific qualities. Our print advert represents channel 4 print adverts very well as it looks like it would be seen on a bill board or in a magazine, due to having the channel four logo situated in the bottom corner. Also the text is highlighted by a white background so that it is visible and stands out to attract attention.
The radio advertisement is very conventional, it contains clips from the interview and voxpops. This is effective as it gives the audience a taste of what they're going to get but doesn't reveal too much, which is one of the codes and conventions of a radio advert. We compared it to other radio adverts and they all started with music which slowly faded out and then ended the same, so we abided by this convention. We also included the time, date and channel it would be broadcasted on along with the slogan, and used the same narrator as we did for our final documentary.
Our documentary is similar and uses conventions of real documentaries in many ways.
Firstly, we used interviews throughout our documentary to show different people's opinions and interact with the public. We used an Expert palm reader who does this job as a living and believes he can tell people what they are feeling and how this can affect the future. He also answered questions that many people would like to know and he makes some very interesting points, such as, he believes that palm reading is a science and that anybody could study the theory of it. When we filmed him, we made sure that all of the aspects of mediums and psychics where also in the shot, including, a crystal ball, candles, tarot cards.
Compared to a real media interview.....
When being interviewed, the audience are unable to hear any questions being asked to the interviewee, so all of the questions where stated in the beginning of the answer for example ‘I do believe in psychics because…’ by doing this, it is easy to understand without having to hear the whole question. We edited all of the clips so the questions asked were not heard.
The lighting used in documentaries tends to be bright/natural lighting so that all participants are clearly visible, however, we thought that with some documentaries which focus on psychics and supernatural beliefs, they appear a bit darker to imply mystery but are interview was filmed in a dark room and even with added lighting from lamps, the quality of the video was still poor as not enough lighting was used to highlight the main speaker in the interview, therefore losing focus.
The use of archive footage that we have put in our documentary was a limit of 20 seconds. we decided to use a range of different shots of well known aspects which people associate with psychics e.g. crystal balls, which helps it to become more interesting and entertaining because the audience then have visual clips to look at whilst the clips are being introduced.
The music in our documentary is at the beginning and we chose to use non diagetic sounds as we used a piece of music from a video which we used in our archive material. The music is soft and slow which connotes mystery.
The rest of the documentary is made up from diagetic sounds of voice overs, interviewees and vox pops.
In our Print Advert their are also many ways in which our product uses conventions of real media products.
We compared our print advert to a collection of previous adverts used for channel four documentaries and both of the adverts share specific qualities. Our print advert represents channel 4 print adverts very well as it looks like it would be seen on a bill board or in a magazine, due to having the channel four logo situated in the bottom corner. Also the text is highlighted by a white background so that it is visible and stands out to attract attention.
The radio advertisement is very conventional, it contains clips from the interview and voxpops. This is effective as it gives the audience a taste of what they're going to get but doesn't reveal too much, which is one of the codes and conventions of a radio advert. We compared it to other radio adverts and they all started with music which slowly faded out and then ended the same, so we abided by this convention. We also included the time, date and channel it would be broadcasted on along with the slogan, and used the same narrator as we did for our final documentary.
Thursday, 6 January 2011
Radio Script
Radio Advert Script:
Narrator:
Everyday, it has become a part of human nature that we can't help but wonder what the future holds. Some people claim they have the answers we seek
Vox Pop – Woman’s Experience
Vox Pop – Interviewer
Narrator:
Beyond The Crystal Ball, Saturday Night At Nine Channel 4.
Are we really alone?
Formal Proposal
Topic
The theme of our documentary is psychics. We all decided on this topic as most people think negatively about people making a living out of their talents as they don't fully understand the different types of mediums and how they use their gift for the best. We thought that we could educate the public and research local business.
Type
We have decided that our documentary is going to be a mixed documentary containing a voice over that will be heard over both recorded and archive footage. The voice over will inform the audience what is being shown on screen and what it about to come during the next scene. Vox pops will also be used as cutaways to speed up the pace and to also get the public involved with the subject. The vox pops will also be used to seperate footage from interviews if the change between cuts isn't as smooth as intended. Interviews will also create a professional opinion and the public’s opinion will be used throughout as people may feel like they can relate to it more easily, especially if they are within the same age range. Archive footage will add drama to the documentary as well known celebrities can be used which may attract more people. This is all relevant as it creates more entertaining documentaries and can attract the audience from the programme before, using quick, clean editing from all of these options.
Style
Our documentary will be informal to allow the interviewees to be relaxed which will help the audience to easily relate to the documentary and the content. The style of documentary was decided based upon the results that came from the questionnaires, the average result was 17/18 and female and therefore allowed us as a group to relate the documentary to what they would be interested to see and from our research,we agreed that psychics and mediums could appeal to this audience without it being too serious. The fast pace of the documentary will keep the audience interested, with the exception of the interviews which will last longer without any disruptions at a slow pace to enable those talking to engage with the audience. This allows the documentary to be easily understood and prevents the audience from being confused and bored.
Target audience & Channel
Our documentary appeals to a wide range of people of different ages as the channel we have chosen is channel 4. This is due to the fact that most documentaries are shown on this channel and are popular with the viewers. Depending on the content of the documentary, different audiences will be targeted throughout the year and this could benefit us as we have constructed our documentary so that it is appropriate to all ages and audiences. However, we decided to focus on young female adults as we believe that this is a suitable subject due to spiritual information being printed in magazines aimed at the same target audience e.g. look & More. Horoscopes are also available on the internet and are popular on social networking sites.
Narrative Structure
Beginning- Introduction to the topic with the visuals of archive footage and the Vox pop’s will show the public’s thoughts on their views about psychics and the paranormal. There will also be a voice over explaining what is going to be happening throughout the documentary.
Middle- When the professionals are being interviewed, cutaways will be shown where relevant and relating to what the person is saying.
End- The end of the documentary will sum up all the different views and opinions towards psychics and mediums and how people think differently about the same topic.
The theme of our documentary is psychics. We all decided on this topic as most people think negatively about people making a living out of their talents as they don't fully understand the different types of mediums and how they use their gift for the best. We thought that we could educate the public and research local business.
Type
We have decided that our documentary is going to be a mixed documentary containing a voice over that will be heard over both recorded and archive footage. The voice over will inform the audience what is being shown on screen and what it about to come during the next scene. Vox pops will also be used as cutaways to speed up the pace and to also get the public involved with the subject. The vox pops will also be used to seperate footage from interviews if the change between cuts isn't as smooth as intended. Interviews will also create a professional opinion and the public’s opinion will be used throughout as people may feel like they can relate to it more easily, especially if they are within the same age range. Archive footage will add drama to the documentary as well known celebrities can be used which may attract more people. This is all relevant as it creates more entertaining documentaries and can attract the audience from the programme before, using quick, clean editing from all of these options.
Style
Our documentary will be informal to allow the interviewees to be relaxed which will help the audience to easily relate to the documentary and the content. The style of documentary was decided based upon the results that came from the questionnaires, the average result was 17/18 and female and therefore allowed us as a group to relate the documentary to what they would be interested to see and from our research,we agreed that psychics and mediums could appeal to this audience without it being too serious. The fast pace of the documentary will keep the audience interested, with the exception of the interviews which will last longer without any disruptions at a slow pace to enable those talking to engage with the audience. This allows the documentary to be easily understood and prevents the audience from being confused and bored.
Target audience & Channel
Our documentary appeals to a wide range of people of different ages as the channel we have chosen is channel 4. This is due to the fact that most documentaries are shown on this channel and are popular with the viewers. Depending on the content of the documentary, different audiences will be targeted throughout the year and this could benefit us as we have constructed our documentary so that it is appropriate to all ages and audiences. However, we decided to focus on young female adults as we believe that this is a suitable subject due to spiritual information being printed in magazines aimed at the same target audience e.g. look & More. Horoscopes are also available on the internet and are popular on social networking sites.
Narrative Structure
Beginning- Introduction to the topic with the visuals of archive footage and the Vox pop’s will show the public’s thoughts on their views about psychics and the paranormal. There will also be a voice over explaining what is going to be happening throughout the documentary.
Middle- When the professionals are being interviewed, cutaways will be shown where relevant and relating to what the person is saying.
End- The end of the documentary will sum up all the different views and opinions towards psychics and mediums and how people think differently about the same topic.
Codes & Conventions of Radio Adverts
- A voice over is always present.
- A radio trailer usually lasts around 30 seconds long.
- Sections/clips of the documentary may be played to let the audience get an insight
- Music is played which relates to the main documentary subject.
- It is played on an appopriate music channel relating to the theme of the programme, for example; younger adults/ teenagers would be more likely to listen to Galaxy FM, so a programme such as Skins may be advertised.
- The scheduling including the time and date the documentary will be shown is present at the end of the documentary so that the information is fresh in the listeners memory.
- A radio trailer usually lasts around 30 seconds long.
- Sections/clips of the documentary may be played to let the audience get an insight
- Music is played which relates to the main documentary subject.
- It is played on an appopriate music channel relating to the theme of the programme, for example; younger adults/ teenagers would be more likely to listen to Galaxy FM, so a programme such as Skins may be advertised.
- The scheduling including the time and date the documentary will be shown is present at the end of the documentary so that the information is fresh in the listeners memory.
Codes & Conventions of Print Adverts
I have looked at a range of different Print adverts, both on the internet and in magazines. This helped me to understand what the codes and conventions of print adverts are by comparing different adverts and finding similarities between them. I have been focusing on channel 4 adverts, as our documentry will be aired on channel 4.
The codes and conventions:
- Adverts have to catch the readers/publics attention. The advert should also make an impact on them and make them want to watch the programme.
- Creative and effective images should be used relating to the topic.
- A slogan or tagline will be used to offer more information along with a title.
- The channel it will appear on will be shown which is usually recognised with the channels symbol.
- Limited words so that the reader concentrates more on the image - not distracting.
- Dates and times will be show so the audience know exactly all of the information straight away.
- Eye catching image - Makes a statement, is bold and leaves an impact on the audience.
- Bold text is used to stand out, however, it does not take all the attention off the main image but is still easily visable.
Examples of channel 4 print adverts:
The codes and conventions:
- Adverts have to catch the readers/publics attention. The advert should also make an impact on them and make them want to watch the programme.
- Creative and effective images should be used relating to the topic.
- A slogan or tagline will be used to offer more information along with a title.
- The channel it will appear on will be shown which is usually recognised with the channels symbol.
- Limited words so that the reader concentrates more on the image - not distracting.
- Dates and times will be show so the audience know exactly all of the information straight away.
- Eye catching image - Makes a statement, is bold and leaves an impact on the audience.
- Bold text is used to stand out, however, it does not take all the attention off the main image but is still easily visable.
Examples of channel 4 print adverts:
Wednesday, 5 January 2011
Voice over script
Voice Over One:
0:00 - 0:20
Everyday, it has become a part of human nature that we can't help but wonder what the future holds. Some people claim they have the answers we seek, that they can see into the future. For centuries we have tried to get to the bottom of these myths but have found no answers, until now...
Voice Over Two:
1:23 - 1:34
Many people we asked said that things a psychic has predicted had come true, so we decided to get a reading of our own done
Voice Over Three:
2:08 - 2:19
Many of the things that he came up with were freakishly true, but we still had a couple of questions unanswered
Voice Over Four:
We may never find the answers we seek, but we're one step closer than we've ever been
0:00 - 0:20
Everyday, it has become a part of human nature that we can't help but wonder what the future holds. Some people claim they have the answers we seek, that they can see into the future. For centuries we have tried to get to the bottom of these myths but have found no answers, until now...
Voice Over Two:
1:23 - 1:34
Many people we asked said that things a psychic has predicted had come true, so we decided to get a reading of our own done
Voice Over Three:
2:08 - 2:19
Many of the things that he came up with were freakishly true, but we still had a couple of questions unanswered
Voice Over Four:
We may never find the answers we seek, but we're one step closer than we've ever been
Interview questions
1) What first made you believe in the clairvoyant?
2) If you can make contact with spirits, why can’t everybody else?
3) The majority of people in the UK don’t believe in the supernatural, why do you think they’re wrong?
4) Many believers in the supernatural say it is wrong/dangerous to make contact with spirits, what gives you the right to ignore them?
5) Many psychic and tarot card readers read mostly for the money, if you weren’t payed for what you do would you still consider doing it?
6) If what you have is a gift, why do you feel you have to charge people money to make use of it?
7) Do you believe in all elements of the supernatural?
8) Many religious people find what you do to be insulting, why do you think this is?
9) Do spirits ever contact you outside of the realm of work?
10) What is your most exiting or scary experience involving the paranormal?
11) Is there ever a time you wish you didn’t have this “gift”?
2) If you can make contact with spirits, why can’t everybody else?
3) The majority of people in the UK don’t believe in the supernatural, why do you think they’re wrong?
4) Many believers in the supernatural say it is wrong/dangerous to make contact with spirits, what gives you the right to ignore them?
5) Many psychic and tarot card readers read mostly for the money, if you weren’t payed for what you do would you still consider doing it?
6) If what you have is a gift, why do you feel you have to charge people money to make use of it?
7) Do you believe in all elements of the supernatural?
8) Many religious people find what you do to be insulting, why do you think this is?
9) Do spirits ever contact you outside of the realm of work?
10) What is your most exiting or scary experience involving the paranormal?
11) Is there ever a time you wish you didn’t have this “gift”?
Monday, 3 January 2011
Running Order
Documentary: Beyond the crystal ball
Channel: Channel 4
Scheduling: 7.30pm – 8.00pm
Duration: 27 minutes (including an advert break)
Opening Title
(15secs)
Montage of archive footage – voice over introducing the meaning of psychics.
(15secs)
Voice over - evaluates the differences in peoples opinions over the years and whether they have changed today.
(15secs)
Montage of vox pops follow to answer the question - people in a town centre sharing their opinions and views about psychic and other mediums.
(30secs)
Cut away shots of a crystal ball and tarot cards.
(30secs)
An interview with a professional palm reader and how they feel about making a profession out of it.
(40secs)
Cut away shots of 'psychic night' signs and spiritual churches. (30secs)
A palm reading, explaining how the information is read.
(40 secs)
Cut away shots of tarot cards being laid out on the table and candles .
(20secs)
Interview with the person who had their palm read and how they felt both during and after and whether any information was true and how accurate it was reguarding the their life at the present moment.
(40secs)
voice over - How modern day programmes and media may influence negative thinking towards psychics - cut aways of magazines and newspaper articles relating to the topic.
(40secs)
(This is the five minute mark and the end of our group filming.)
Channel: Channel 4
Scheduling: 7.30pm – 8.00pm
Duration: 27 minutes (including an advert break)
Opening Title
(15secs)
Montage of archive footage – voice over introducing the meaning of psychics.
(15secs)
Voice over - evaluates the differences in peoples opinions over the years and whether they have changed today.
(15secs)
Montage of vox pops follow to answer the question - people in a town centre sharing their opinions and views about psychic and other mediums.
(30secs)
Cut away shots of a crystal ball and tarot cards.
(30secs)
An interview with a professional palm reader and how they feel about making a profession out of it.
(40secs)
Cut away shots of 'psychic night' signs and spiritual churches. (30secs)
A palm reading, explaining how the information is read.
(40 secs)
Cut away shots of tarot cards being laid out on the table and candles .
(20secs)
Interview with the person who had their palm read and how they felt both during and after and whether any information was true and how accurate it was reguarding the their life at the present moment.
(40secs)
voice over - How modern day programmes and media may influence negative thinking towards psychics - cut aways of magazines and newspaper articles relating to the topic.
(40secs)
(This is the five minute mark and the end of our group filming.)
Subscribe to:
Posts (Atom)